Web Site Design and Search Engine Optimization
for Small Business Web Sites

There are 150 million searches done on the web every day…

Is your business being found?
Top 8 reasons your business needs a website.

Reason #8 – Your competition probably has one and your customers are finding them
Many people use a search engine like Google or Yahoo to find suppliers. The internet does a great job of leveling out the playing field and lets the small guys compete evenly with the big guys.
Reason #7 – Websites are the most cost effective selling tool
The ration for the return on investment (ROI) on a website is far ahead of other sales mediums such as paid advertising, sales staff, cold calling and even print media. Whilst you will rarely ever just use one approach, a website will prove to be a long term sales tool for a relatively small upfront cost.
Reason #6 – Most of your customers are looking for your website
Customers who are well equipped, have good funding and are affluent will most likely look for their suppliers online – these are precisely the sorts of customers you want – customers with money. If you’re not represented on the internet – they will most likely go to your competitors. Customers can browse your wares and stocks freely. Many customers prefer this flexibility when investigating a potential supplier and this is why having an effectively designed website is very important.
Reason #5 - Recommendations
Many of your customers may want to pass on a recommendation for your business. It is unlikely they will remember a number or address, but much rather your business name. If you don’t have a website – then it’s unlikely they are going to be able to contact you! In a search engine. If you don’t have a website – then it’s unlikely they are going to be able to contact you!
Reason #4 – Your best customers will want to look for you on the internet
Your best customers will often want to check in with your website to see if you have new stocks, news or special offers. Most people do not read the junk mail posted to them by mail or even e-mail these days, so it’s important that you keep your website up to date and working well.
Reason #3 – Your website is your on-line brochure
A website is your online brochure. People will come to it by way of search engines, recommendations and advertising and expect to find out everything they want to know before contacting you in person. A website is always there – 24 hours a day, 7 days a week and is available to anyone in the world who has an internet connection.
Reason #2 - Your website is more important than your business card
The most used item on a business card today is the website address. All of the major companies and labels now have websites. More important than the business card itself is the website because that will be the first place the person goes to investigate your company once you give them a card. Also, when you do not have a card handy, if you have a simple domain name (such as mycompany.com) then it’s just as easy to tell them your website address and if it’s catchy enough – they will easily remember it.
Reason #1 – Websites allow you to present a powerful image of your business
The most important reason of all for a website is that this can give the best possible and most complete image of your company to that potential customer. It’s a very low cost way to be making those extremely important first impressions.

What is Web Development